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SelfMotiv8 Team


All of the professionals and consultants now involved in the organisation share a commitment to the development of stronger and healthier community based services and supports


Annie Whelan



annie @selfmotiv8.co.uk

Specialist areas

Training, Assessment tools, Safety planning, Service design

Annie has always promoted the involvement and engagement of individuals with direct experience in any development of services.

She spent 20 years living in the USA where she worked initially in inner city Detroit with a street homeless service. In between giving birth to her children she worked as Director for a crisis women’ s service. Later after moving to Ohio she began working as Consumer Development Co-ordinator, a role designed to support the development of service user run enterprises in two counties . Working with The Group of Delaware County and the No Limits Group of Morrow County to develop ideas and achieve funding for many of their own service innovations. She credits these two groups and the individuals that made them up, with teaching her many of the values, beliefs and standards she still holds close.

In 2003 she moved back to England with her family and began managing and developing mental health advocacy services in a variety of settings: community, inpatient, forensic and prison and across three county areas. As well as writing and developing a specific Peer Advocacy programme, many people with direct experience of services were integrated into professional roles within the services.

In 2008 She moved into a national post developing ideas and modelling around person centred review and assessment. She also began to work on person centred safety planning, measures and models to both support positive risk taking and implement safer practise.


Annie has qualifications in training and assessing and is an approved Mental Health First Aid instructor, she has been involved in developing accredited training programmes in advocacy and brokerage. She has also

developed a number of person centred assessment tools for different organisations including the MHM Personal Progress Plan, mcch Lifeworx and the Signpost UK Lifeplan.



Zee Restorick



Specialist areas

Training ,Research,Writing


Zee has had a lot of experience in involving and engaging people in all kinds of situations and projects, and most recently has led on undertaking the participative research for the SelfMotiv8 Money planning tool.


She has worked in many different situations customer services, fine art marketing, as a support worker , teacher and advocate. She  also gained importantant experience working as a radio show presenter.


 Zee has lived and worked in Germany, and the USA , but now is based for work and home in England.


 She has also been involved in developing and delivering training packages and products and was involved in working with Annie on developing the accredited Signpost Brokerage Training Package, and the Signpost Lifeplan.

 She was commissioned to develop the English version of the Bridges course in 2009 recently was commissioned to develop a Peer to Peer training course for mcch.






Tony Goss




Specialist areas

Commissioning, Service Development,Training


Tony has worked in Mental Health services as both provider and commissioner including time spent as a Service Director at the Maudsley. His commissioning experience covers both inner London, southern and shire counties. Tony has also worked at regional level in substance misuse services. He has an MBA in Strategic Health Services Management and has trained in Process Consultancy and holds Diplomas in Neuro-Linguistic Programming and Life Coaching, as well as Cognitive Behavioural Therapy and Counselling.  Tony has extensive experience of training at all levels and for various audiences including community groups and health professionals including consultant psychiatrists. He was a founder member of the group which brought Mental Health First Aid training to England from Australia. He has carried out reviews of Mental Health Trusts for the Healthcare Commission and was a member of the Mental Health Topic Consideration Group for NICE.  Tony’s interests include the development of modernised day care services, better primary and secondary care liaison and self directed care packages.

Qualifications in Training, Process Mapping and Counseling


Ros Starling


Specialist areas

Child protection,Service Development

Safeguarding, Tender writing Training


Ros has a background in Children’s Services which commenced in the 1980’s working for an NHS integrated health trust in East Sussex providing first line supervision to all health employees regarding child protection matters; alongside coordinating all child protection conferences and delivering joint training to all levels of staff.

In 2002 Ros moved to the voluntary sector managing multi-faceted advocacy projects for vulnerable children and young people through a range of local authority and independent contracts. Working strategically with staff and service users she has been successful in securing funding and developing a range of independent services such as, a young people’s accredited training programme. 

Ros firmly believes that children and young people should be involved in every level of their care/treatment and commissioners must provide services which are person centred that enable individuals to make informed decisions about their lives.

Qualifications in Health & Social Care, Training and Counselling


Cate Mathews


 Specialist areas

Research, Writing , Facilitation

Cate has worked  in the Voluntary Sector s

ince the 1990s. She began her career working for University Volunteer Bureaux and the Millennium Volunteers Scheme.

In 2000 Cate entered into the arena of voluntary sector strategy, policy and development, with a role as a Policy Officer with an umbrella organisational supporting body, then taking on a role within a leading Mental Health Charity as the Deputy Director of Strategy and Development. 

Cate has extensive experience of working strategically with statutory and voluntary sector agencies at regional and local levels and has strong skills in facilitation and negotiation within organisations, often working to bring participants from different areas together in consultation for development projects. She has also had experience of working with representatives from different sectors to develop ideas and find common ground. She has exceptional skills in researching and writing and has been involved in securing tenders and developing new service ideas.

Cate firmly believes that service users should be involved in every level of their care and treatment and that services must be person centred and tailored to individual needs.