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SelfMotiv8 Directors









Shared Vision


The directors of the organisation share a vision for  the development of self-directed systems and supports, that recognise individuals experiencing differing degrees of wellbeing and distress as the owners and experts in their own life journeys.  











































































































Kathy Roberts 

Strategic Director


Specialist areas

Safety planning

Service modernisation


Service development



Kathy has always embraced and advocated for self direction and the discovery of individual strengths and goals in support settings.



She  qualified as an Occupational Therapist in 1982 and started her career in the Health service.



 In 1988 she moved into Social Care, eventually taking a broad lead management role across Adult and Older peoples Social Care services, with responsibility for both the assessment and also the provision of services and joint strategic planning.  Leading on Best Value Reviews and service modernisation programmes.



In 2005 she moved into the Voluntary Sector, as a Strategic Development Director for a major mental health charity , where she continued to look at National policy and champion self determined models of assessment, support and safety planning. Her work included developing models of delivery in line with the future direction of Mental Health provision. 



Kathy has an excellent record regarding interface with the Crown Prosecution Service , Strategic Health Authorities, and The Health and Safety Executive in relation to serious untoward incidents and has taken the lead for the organisation regarding Root Cause Analysis investigations.



She has held seats  on National and international fora and conferences and  chaired the MHPF Collaborative Development Group for several years  and she is committed to promoting the whole person, whole system approach in relation to modernisation of services.



She believe's the voluntary sector can continue to grow its share of the market; by listening and acting on their wealth of experience and developing services to help achieve improved outcomes for people.










Annie Whelan

Creative Director


Specialist areas


Assessment tools

Safety planning

Service development


Annie has always promoted the involvement and engagement of individuals with direct experience in any development of services.


She spent 20 years living in the USA where she worked initially in inner city Detroit with a street homeless service. In between giving birth  to her children she worked as Director for a crisis women’ s service. Later after moving to Ohio she began working as Consumer Development Co-ordinator, a role designed to support the development of service user run enterprises in two counties . Working with The Group of Delaware County and the No Limits Group of Morrow County  to develop ideas and achieve funding for many of their own service innovations.  She credits these two groups and the individuals that made them up, with teaching her many of the values, beliefs and standards she still holds close.


In 2003 she moved back to England with her family and began managing and developing mental health advocacy services in a variety of settings: community, inpatient, forensic and prison and across three county areas.  As well as writing and developing a specific Peer Advocacy programme, many people with direct experience of services were integrated into professional roles within the services.


In 2008 She moved into a national post developing ideas and modelling around person centred review and assessment. She also began to work on person centred safety planning, measures and models to both support positive risk taking and implement safer practise.


Annie has qualifications in training and assessing and is an approved Mental Health First Aid instructor, she has been involved in developing accredited training programmes in advocacy and brokerage. She has also

developed a number of person centred assessment tools for different organisations including the MHM Personal Progress Plan, mcch Lifeworx and the Signpost UK Lifeplan.